‘Back to The Valley’ – 30th Anniversary

By 7th September 2022 No Comments

As you may know, I have the honour of being the Chair of the committee put together by Charlton Athletic FC (CAFC) and Charlton Athletic Community Trust (CACT) to oversee a programme of events to celebrate the 30th Anniversaries of outstanding community work at Charlton Athletic and, of course. the Club’s historic return to The Valley after seven years in exile at Selhurst Park and then Upton Park.

A varied programme of events is being planned to mark these historic anniversaries – which will run throughout the whole of this season – with the first event being a celebratory evening in the company of some of the key people who made the return to The Valley 30 years ago on December 5th 1992 a reality. This event is in conjunction with Charlton Athletic Supporters Trust and the Charlton Athletic Museum and is taking place on Friday 21st October at The Valley. Tickets can be purchased via the Club’s Ticket Office.

In view of these anniversaries and as a pre-cursor to the ‘Back to The Valley’ event on the 21st October; I thought I would publish again an article on The Valley Party which I first supplied to the ‘Charlton Life’ website in April 2010. The article highlights just what can be achieved when the Club and its fans are united. I hope it brings back some good memories for all those with Charlton in their hearts:

The Valley Party

I had two spells as an employee at Charlton Athletic, the first was when I was invited by Roger Alwen and Arnie Warren to become Commercial Manager of the Club in 1988 when we were ground-sharing with Crystal Palace at Selhurst Park. I left in January 1991 to join The Football League as Marketing Executive.

The second spell was in 2000 when I was invited back to the Club by Peter Varney to work alongside him as the Club attempted (very successfully) to regain its coveted Premier League status which it had lost the season before.

Obviously, life at Selhurst Park was extremely tough for everyone connected with the Club and it was well known that our very existence was under threat the longer we stayed away from The Valley, which at this time was a derelict waste-land after years of neglect.

One of my proudest moments in football, if not the proudest moment – especially as a life-long Charlton fan – was to be sitting on that top table at Woolwich Town Hall next to Lennie Lawrence when Roger Alwen first announced that we were going back to The Valley. The euphoria that I felt that night was only matched when I attended the first game back at The Valley in December 1992. That night at the Town Hall, life seemed perfect again for all Charlton fans. Little did we know that there was to be yet more twist and turns in the ‘Back to The Valley’ story.

The catalyst for the formation of The Valley Party was that eventful planning meeting at Woolwich Town Hall in January 1990 when it took the planning committee four hours to turn down Charlton’s planning application and thereby throwing Charlton’s very survival into doubt. As an employee, we knew that our long-term livelihoods depended on the Club getting back to The Valley and the importance of that planning committee was reflected in my weekly ‘Reds Review’ column in the NewsShopper that week:

This week, as every Charlton supporter knows, is one of the most important weeks in the Club’s history. On Wednesday January 31st at Woolwich Town Hall, a special planning application meeting is being held to discuss Charlton Athletic’s application to rebuild The Valley. The NewsShopper has aired the views of both sides via its letters page, registering hopes and concerns and now the time has come for a decision to be made.

The Board of Directors have performed miracles to keep this Club alive and it is vital that this effort is rewarded by the only possible outcome for Charlton Athletic – a return to The Valley. Our plans, should they go ahead, are to build a superb modern stadium, not just for the benefit of the Club but for the community as a whole and it is vital that these plans get given the green light.

I would like to take this opportunity to add my plea to the supporters who intend to attend the meeting that it is imperative that all our fans behave sensibly as the media spotlight will be on Woolwich. Our supporters have an excellent behaviour record and it is vital that nothing happens on Wednesday which could lead to an adjournment of the proceedings. I am sure that the heartbreak of the last five years will shortly come to an end and that Charlton Athletic will be able, once again, to play football at The Valley.

Keep your fingers crossed, see you next week.

The despair and frustration that was felt by everyone connected with the Club when the planning application was refused can be clearly felt in my next NewsShopper column:

Where do we go from here? That is the question every Charlton supporter is asking after the disappointment of last Wednesday’s planning meeting at Woolwich Town Hall.

A packed meeting heard representations from the Club, the supporters and local residents. I must mention here, my admiration for the people who spoke so passionately and so eloquently on the Club’s behalf.

What really annoys me is that the Council officers sat on that stage supposedly with open minds to hear the arguments for and against, yet it was obvious that they had made up their minds earlier, after reading the recommendations in the officer’s report. We sat there for some 4 hours and really the decision could have been made at 7.00pm.

Our proposals were in line with Lord Justice Taylor’s recent recommendations, yet they were thrown out almost out of hand. We heard virtually every councillor speak about how wonderful it would be if Charlton were to return to The Valley, yet only two of the 13 members present voted in favour of our plans.

I would like to thank our fans for their marvellous support and for the excellent way they restrained themselves last Wednesday. It appears that the Council is saying that we can go back to The Valley but that we cannot have any commercial development. Obviously, this is unacceptable to the Board as Clubs cannot survive on gate receipts alone.

There is a Board meeting taking place as I write this column and so hopefully, I will be able to provide you with more precise details of our next step, next week. This Club will battle on, we always do and again, I would like to thank our supporters for their patience.

From this dark place, came the determination from the fans that they should now do all they can to help Roger Alwen and his fellow directors and from this came the idea for The Valley Party. I will admit that inside the Club there was a general feeling of ‘nice idea but what will it ultimately achieve’ but we all agreed that only Charlton fans would have the imagination to try and influence events through the ballot box and influence events they certainly did!

As I said, inside the Club we were initially sceptical when the idea was first mooted, but it soon became apparent that something special and momentous was being created here. I think that it was fair to say that there was also a little trepidation in the Club as to what The Valley Party might do to the Club’s admittedly strained relationship with the Council but none of us could believe just how things developed. I think that it is also fair to say that the Council initially dismissed The Valley Party as an irrelevance. How wrong would they be!

The thing that struck me was the sheer professionalism of the campaign. Quite honestly it was awesome. I still remember the impact that the huge advertising banners around the Borough made, and it is little wonder that the campaign won advertising industry awards.

The staff at the time got on with their jobs of running the Club at Selhurst Park but we believed that it was important to be seen to be supportive of the incredible efforts being expended by the fans.

One way that I did this was to enlist the help of my friend Cheryl Baker of Bucks Fizz fame and I remember going to her house, which at that time was in Eltham and staging, with legendary Club Photographer Tom Morris, a photograph of Cheryl putting a ‘Vote Valley’ car sticker in ‘her car’. In fact, it was my car, but it was a great shot and was picked up by all the media at the time!

I am immensely proud of being a Charlton supporter and I consider myself fortunate that I was the Commercial Manager at the Club at such an historic and momentous time. The Valley Party was a unique and iconic moment in football history and its impact on the future of Charlton Athletic FC can never, ever be overstated.

I’ll leave the final word to Michael Grade who, writing in ‘Charlton Magazine’, summed up why The Valley Party was ultimately so successful:

‘…the reason why I and so many thousands of Greenwich voters care so passionately about our birthright (The Valley) is the same reason that people revere other historic sites like the Chamber of the House of Commons, or the stage of the London Palladium. These are living arenas. You can go to the actual spot where Churchill made his maiden speech, or where Judy Garland sat on the stage and sang ‘Over the Rainbow’. It is where the great ghosts live on in the memory and they should not be graveyards……I hope that enough of them (fans) turn up to ‘Vote Valley’ on May 3rd so we fans can return to our shrine and keep the ghosts company. They have been watching the weeds grow for too long’.

More information about the ‘Back to The Valley’ celebration event can be found at: