The launch of the ground breaking Street Violence Ruins Lives Campaign at The Valley, August 2008
I am extremely proud of the role that I played in helping to establish the Charlton Athletic Community Trust and although I left my position as Commercial Director at Charlton Athletic at the end of the disappointing 2008/09 season, I am delighted to continue my roles as Chairman of The Trust’s Women’s and Girls Football Committee and the ground-breaking ‘Street Violence Ruins Lives’ committee. Charlton Athletic have a proud history of developing projects that can deliver positive messages, that are sustainable, and that get results and I believe that football clubs have a duty to try to make a meaningful contribution to the community from which they draw their support.
I have long believed, even during my time at The Football League, that football and sport in general could play a huge role in combating social ills and that, if the required level of funding and corporate support could be allocated to football clubs and indeed other sporting bodies to address issues such as reducing crime, improving health, raising educational attainment and increasing pathways to employment, sport could make a real difference.
Obviously my background is in football and I wrote recently that I believed it was vital for football to attract sponsors who want to do more than just place perimeter boards around the pitch and enjoy fine-dining in the match day restaurants and projects such as the Charlton Athletic Community Trust’s ‘Street Violence Ruins Lives’ campaign help to highlight this point.
By working more closely with sport, business partners can develop their own corporate social responsibility strategies and, hopefully, unlock other important sources of funding for sporting organisations and their community operations.
We achieved a great deal in launching such a groundbreaking initiative as ‘Street Violence Ruins Lives’ but every other football club in the country has similar, innovative community initiatives that make a difference in their area.
Current roles include: