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Corporate Social Responsibility
The launch of the ground breaking Street Violence Ruins Lives Campaign at The Valley, August 2008

Corporate Social Responsibility

I am extremely proud of the role that I played in helping to establish the Charlton Athletic Community Trust and although I left my position as Commercial Director at Charlton Athletic at the end of the disappointing 2008/09 season, I am delighted to continue my roles as Chairman of The Trust’s Women’s and Girls Football Committee and the ground-breaking ‘Street Violence Ruins Lives’ committee. Charlton Athletic have a proud history of developing projects that can deliver positive messages, that are sustainable, and that get results and I believe that football clubs have a duty to try to make a meaningful contribution to the community from which they draw their support.

I have long believed, even during my time at The Football League, that football and sport in general could play a huge role in combating social ills and that, if the required level of funding and corporate support could be allocated to football clubs and indeed other sporting bodies to address issues such as reducing crime, improving health, raising educational attainment and increasing pathways to employment, sport could make a real difference.

Obviously my background is in football and I wrote recently that I believed it was vital for football to attract sponsors who want to do more than just place perimeter boards around the pitch and enjoy fine-dining in the match day restaurants and projects such as the Charlton Athletic Community Trust’s ‘Street Violence Ruins Lives’ campaign help to highlight this point.

By working more closely with sport, business partners can develop their own corporate social responsibility strategies and, hopefully, unlock other important sources of funding for sporting organisations and their community operations.

We achieved a great deal in launching such a groundbreaking initiative as ‘Street Violence Ruins Lives’ but every other football club in the country has similar, innovative community initiatives that make a difference in their area.

Current roles include:
Projects
Rob Knox Charity Dinner
Rob Knox Charity Dinner
Steve compered a charity dinner evening in memory of Rob Knox. The event, was sponsored by The Daily Mirror ‘Stop Knives Save Lives’ Campaign, and took place at The Valley, Charlton on Thursday 15th October 2009.

For up-to-date information, please click here.
Starting Blocks Trust logo
Starting Blocks Trust logo
Steve and his long-term Graphics Design Associate, Neville Maw of Image Directors, were delighted to have the opportunity to produce for the Greenwich Starting Blocks Trust a brand new logo. This has been created to help enhance the charity’s message through publications and the media.
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Testimonial
I have known and worked with Steve Sutherland since I joined CAFC over 17 years ago, where I first began delivering football courses and with the help of the Club and particularly Steve, gradually became involved in delivering a wide variety of programmes by using the power of football to attract people and deliver important key messages. Charlton Athletic Community Trust has now become one of the biggest, most highly regarded community programmes in the country that Steve has always supported and I greatly value his input and expertise.

Since the launch of our Street Violence initiative at a live match featured on Sky in August 2008, Steve has chaired the steering committee alongside Sally and Colin Knox, who tragically lost their son Rob in a fatal stabbing in Sidcup, together with various partners from the Police, Local Authorities, government departments etc. Steve cares passionately about all our programmes and in particular this campaign and has worked tirelessly with us in order to make a difference.

Steve was hugely instrumental in securing the Llanera deal for the Club and ensured that community programmes benefited from it too. He supports and advises on the Women's' and Girls' development section from grassroots to the first team and is Chairman of their committee. The Trustees, staff and I all highly value Steve’s commitment and hard work that has helped make the Trust what it is today and will continue to grow.
Jason Morgan - CEO, Charlton Athletic Community Trust
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